Earlier last week we sponsored the ‘Idea’ category for London South Bank University’s Make it Happen competition. Out of all the great pitches, Anja Fischenich won for her ’The Great Carbon Footprint Game’. An exchange student from Germany studying Environmental Engineering, she scooped up £1,000, a free membership to the IoD and free office space for six months to develop her idea.
We caught up with her to find out a little bit more about her journey of taking a business idea and pitching it to secure some funding…
My business idea…
’The Great Carbon Footprint Game’ is a low carbon idea that helps to raise awareness of the issue of carbon emissions and the carbon footprint every human being has. The game is based on comparing everyday life products or everyday actions and considering which one has the higher or lower carbon footprint. This gets people thinking about why and where the carbon emissions took place and how they could lower their own carbon footprint.
The game is based on the book ‘How bad are bananas? The carbon footprint of everything’ by Dr Mike Berners-Lee who gave me permission to use his data in the game. I presented my idea to the LSBU Sustainability Team and they were so confident in my idea that the prototype got professionally designed and created for Go Green Week at LSBU in February.
Then, having seen the success of the game, it motivated me to get the sustainable message of it out to more people. So now the game is sold as either a service package or as a product via an agent (Dr Emma Fieldhouse, Director of Future We Want).
Also, I am working on a board game version right now.
"I am highly interested and enthusiastic about environmental topics and awareness, so therefore this whole project is an affair of the heart for me."−